From Local Craftspeople to global brands

A wide range of shopping options are available in this part of Tuscany. From high-end designers in Florence in Lucca, to small businesses in Camaiore and Pietrasanta, to the many farmers' markets and street markets in Viareggio, you'll have no trouble finding what you like to wear, eat, and more. 

Shoppers on Via Filungo, one of the winding main streets in Lucca.